Web Analytics Training Curriculum

Our Web Analytics Training Curriculum curriculum covers a range of topics, starting with the fundamentals of web analytics, understanding key metrics, and delving into the implementation of tools like Google Analytics or Adobe Analytics. Participants learn to interpret data related to website traffic, user behavior, and conversions. The curriculum includes modules on setting up goals and events, tracking e-commerce transactions, and utilizing advanced features for in-depth analysis. Practical applications of analytics in the context of marketing strategies, user experience optimization, and overall business performance.

• Introduction to Web Analytics and Google Analytics
  • Installing Google Analytics Tracking Code
  • Setting Up Goals and Conversions
  • Configuring E-commerce Tracking
  • Integrating Google Analytics with Other Google Products
• Understanding Basic Metrics
  • Exploring Key Metrics and Dimensions
  • Analyzing Audience Reports
  • Interpreting Acquisition Reports
  • Evaluating Behavior Reports
• Advanced Reporting and Customization
  • Customizing Dashboards and Reports
  • Using Advanced Segments
  • Creating Custom Reports
  • Setting Up and Using Custom Dimensions and Metrics
• Campaign Tracking and Attribution
  • Understanding UTM Parameters
  • Analyzing Campaign Reports
  • Analyzing Multi-Channel Funnels
• Event Tracking and Enhanced E-commerce
  • Implementing Event Tracking
  • Analyzing Events in Google Analytics
  • Configuring Enhanced E-commerce Tracking
  • Interpreting E-commerce Reports
• Data Visualization and Exporting
  • Creating Data Visualizations in Google Analytics
  • Exporting Data and Reports
  • Sharing Reports and Collaborating with Others