Mobile Marketing Course Syllabus

• Introduction to Mobile App Marketing
  • Learn how mobile marketing is different from regular devices
  • Understand the mobile app landscape
  • Learn how to convert an existing website into a mobile app for gaining more customer data.
  • Learn how to optimize App store listing to get more mobile app installs organically
  • Learn to set up Google Universal App Campaign for increasing in app actions and installs
  • Learn to set up In app notifications based on user actions
  • Learn to set up app incentive campaigns on native platforms
  • Learn to work on adjust analytics (mobile app tracking platform) to gain data to improve app performance
  • Learn the various KPI’s to improve app performance and actions
  • Learn to interact with users to improve usage throughout the lifecycle and improve returns
  • Learn various retention strategies to improve Daily Active Users
  • Learn various Cross Channel Acquisition Strategies for mobile apps.