SEO Course Syllabus

• Introduction to SEO
  • Overview of Search Engine Optimisation
  • Evolution of Search Engines
  • Importance of SEO in Digital Marketing
• Fundamentals of Search Engines
  • How Search Engines Work
  • Crawling, Indexing, and Ranking
  • Google Algorithms: Panda, Penguin, and Hummingbird
• Keyword Research
  • Importance of Keywords in SEO
  • Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush, UberSuggest)
  • Long-Tail Keywords and Intent Analysis
• On-Page SEO
  • Title Tags, Meta Descriptions, and Header Tags
  • URL Structure and Internal Linking
  • Image Optimisation and Alt Text
  • Page Speed Optimisation
• Off-Page SEO
  • Link Building Strategies and Best Practices
  • Social Signals and SEO
  • Canonical URL, Robot Texts and Backlink Outreach Campaigns
• SEO Analytics and Reporting
  • Website Audit for a famous brand
  • Big Brand Case study and presentation making
  • Creating SEO Strategy for an ed-tech Website
• Advanced SEO
  • Local SEO (Google My Business)
  • Mobile App SEO
  • Voice Search SEO
  • Youtube SEO