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Facebook Marketing

Facebook marketing involves using the Facebook platform to promote and advertise products, services, or brands to a targeted audience. Facebook is one of the largest social media platforms, with billions of active users, making it a powerful tool for businesses to connect with potential customers. Here are some key aspects of Facebook marketing:

Why learn Facebook Marketing

  • Find new customers
  • Increase your sales
  • Generate demand for your product
  • Generate leads for your business
  • Build relationships to keep your business on top of user’s mind

Facebook Marketing Course Syllabus

  • Introduction to Facebook Marketing
    • Learn How to create a Facebook business manager
    • Learn to set up Ads on Facebook and understand different Facebook campaign objectives
    • Learn to set up Facebook ads with the best performing structure and avoid ad saturation.
    • Learn how Facebook machine learning algorithm works to better optimize your Facebook campaigns
    • Learn how to set up pixel on the website to track data
    • Learn to create specific website events to track and optimize campaigns and conversions
    • Understand how to create remarketing audiences using custom audience option
    • Learn to create lookalike audience to reduce ad cost and get more conversions
    • Learn how an ecommerce business can grow using Facebook ads.
    • Learn to create a Facebook catalogue to run individual product ads
    • Learn how to create break down reports of existing campaigns and interpret the data to optimize campaigns and reach.
    • Understand the best practices to make use of Facebook Business suite and to run advertisements with good performance